Knowledgebase

Dive into expert insights, practical guides, and tips to optimize your website, boost conversions, and stay ahead in digital trends.

UX VS UI

UX vs UI design: What’s the difference?

Knowledgebase

When it comes to digital marketing and web design, there are two buzz terms often get mixed up: UX (User Experience) and UI (User Interface) design. While they are closely related, they serve completely different purposes. In this blog, we’re […]

Website tips for small businesses

Website tips for small businesses

Knowledgebase, Services

To make sure your business is competitive, you probably need a website. And not just any website. You need one that’s functional, well-designed, optimised for conversions, optimised for search engines… the list goes on. In this article we’re going to

Search everywhere optimization

The new SEO: Search everywhere optimization

Knowledgebase, Services

Traditional search engine optimization For decades, search engine optimization (SEO) has been one of the best practices in digital marketing. The strategy revolves around optimizing websites and content to rank higher in search engine results, primarily focusing on Google, as

Top digital marketing trends in 2025

Top digital marketing trends in 2025

General, Knowledgebase

Change can be challenging but it’s something digital marketers and business owners need to put up with. One of the biggest changes we see in 2025 is the further development of AI… For good or for bad! But, there are

What is conversion rate optimization?

What is conversion rate optimization?

Knowledgebase

Conversion rate optimization is a way for you to make your website work harder. Building a website is one thing. Having a website that encourages visitors to get in touch, make a purchase or fill out a form is another