Full-service web development company
Insights and advice based on
2,500 websites
We build websites that work
At Greenlights, we build websites that do more than sit pretty. We create high-converting digital showcases that are designed to help your business grow. Whether that means lead generation, more sales, or simply more people sticking around to see what you’re all about, we help you achieve your goals.
We’re a small but mighty web development company that puts conversion, performance, and user experience at the heart of every project. No jargon, no being passed between team members, just high-quality websites built with real goals in mind.
What makes our web development company different?
Most agencies offer the world and deliver a slightly shinier version of your old site, a new font here, a few updated images there, but underneath, it’s the same confusing layout, slow load times, and unclear messaging. We’re not about that.
At Greenlights, we build from the ground up, with purpose. Every decision, from site structure to button placement, is driven by what will help your business convert better, rank higher, and genuinely grow. We're not just giving your site a facelift, we're giving it a job to do.
Our work is grounded in CRO (conversion rate optimization), meaning every page, every heading, every layout decision is based on how users behave and how we can guide them to take action. We know what it takes to turn a visitor into a customer, and we bring that knowledge into every build.
We prioritise results
Plenty of companies call themselves a “web development company,” but it’s often hard to tell what you’re actually getting, a freelancer? An outsourced team? A cookie-cutter template? With Greenlights, it’s different. We’re fully transparent about who we are, how we work, and what’s included, no surprises, no vague promises, just clear, honest web development services that deliver.
Whether you're launching something new or replacing an underperforming site, we start with your business goals and work backwards. You don’t need to know what a CMS is, or whether you should use WordPress or Webflow, we don't expect you to be web design experts, that's our job.
We’ll guide you through the options, explain things in plain English, and build a website that works.
It’s time for a new one
Our core services
We’re not a jack-of-all-trades digital marketing agency. We specialise in two things: website design & development, SEO, and copywriting. That’s where we do our best work, and that’s where we know we can help clients get real, measurable results.
WEBSITE DEVELOPMENT
As a full-service website development company, we take care of all the technical nuts and bolts that bring your site to life. That includes:
Custom front-end development (HTML, CSS, JS)
Back-end functionality (forms, booking systems, product filtering)
Content management systems (WordPress, Webflow, Shopify, etc.)
Third-party integrations (CRMs, email marketing, booking tools)
Mobile-first responsiveness that ensures a smooth experience for mobile users across all devices
Accessibility and user-friendliness
We don’t use one-size-fits-all approaches; every site we build is tailored to your content, your users, and your goals.
WEBSITE DESIGN
We’re also a creative, user-focused web design company offering professional web design services. That means our professional web design help visitors find what they’re looking for, fast, and take the next step.
Our design process is rooted in user psychology, brand consistency, and CRO best practices, including:
Clear, intuitive navigation
Engaging headlines and call-to-actions
Easy-to-scan page layouts
Mobile-first design
High-contrast, accessible color schemes
Trust-building elements like testimonials, social proof, and case studies
SEARCH ENGINE OPTIMIZATION
As part of your web build, we take care of all the essential on-site search engine optimization elements that help Google (and real people) understand and rank your content, improving your organic search visibility.
Keyword research
Metadata and structured page titles
Bespoke content creation
Internal linking strategy
Mobile optimization
Schema markup
You don’t need a separate SEO agency just to get the basics right, as we bake them into every project. Plus, if you're looking to take things further, we also offer ongoing SEO support to keep search engines happy with your site and to grow your online presence.
COPYWRITING
Great design gets people’s attention, but great copy gets your target audience to take action. If you don’t have content ready (or what you’ve got isn’t doing the job), we can help with additional services.
We offer copywriting services specifically tailored for websites that need to convert. That means clear messaging, compelling calls-to-action, and benefit-driven content that speaks to your customers' specific needs.
Whether you need a full site rewrite, help turning bullet points into high-converting service pages, or just someone to make your words sound like you, we can help.
We combine on-page SEO principles with proven CRO techniques to craft content that not only reads well, but also performs how you need it to. If you’d rather not stare at a blank Google Doc or guess what headline will convert best, we can take that off your plate.
Who we work best with
We work with small businesses and medium-sized companies that care about conversions. If you just need a basic portfolio site and performance doesn’t matter much to you, we’re probably not the right fit. But if you’re looking for a website that’s designed to give you tangible results, that’s exactly where our web development company comes in.
Why choose Greenlights?
We’re not just another web development company. Here’s what makes Greenlights different:
Strategy before design
We never jump straight into visuals. First, we understand your goals, your customers, and what success looks like. Design follows strategy. Always.
CRO is our secret weapon
Most web designers stop at “pretty.” We go further. We design and build based on how people actually use websites, and what makes them convert, using insights from more than 2,500 sites and our years of experience.
CRO is our secret weapon
You’ll get straight answers and full transparency. You’re not expected to be a tech expert; that’s our job. Plus, after your site is live, it's 100% yours. No handover fees or hidden contracts.
Small team, big service
You’re not just a ticket in a helpdesk system. You’ll talk directly with the people doing the work, and we only take on projects we can give our full attention to.
Transparent pricing
We keep our pricing fair and honest, for businesses of all sizes. No surprise costs, no unnecessary upsells. You’ll know exactly what you’re paying for, and why.
Our process is collaborative, pain-free, and focused on outcomes:
1. Discovery
We start by learning about your business, your customers, and your goals. We’ll look at your current site (if you have one), your competitors, and your analytics.
2. Strategy
We map out the structure of your new site, how pages will be organised, what content is needed, and what the user journey should look like.
3. Design
We create mockups and wireframes for key pages, working with your brand or helping you refine it if needed. You’ll have the chance to give feedback at every stage.
4. Development
Once designs are signed off, we build your site using clean, modern code. We test everything across devices and browsers and make sure it’s SEO-ready.
5. Launch
After quality assurance checks and your approval, we go live. We can also provide training or documentation if needed, and can support with updates going forward.
Conversion-optimized portfolio site for a public speaker.
Justin ‘Hasard’ Lee is a retired fighter jet pilot for the US Army, a public speaker and an all-around badass. He came to us looking for a conversion-optimized portfolio site that would show off his services and industry reputation, and he had a very specific visual identity in mind.
We listened to his ideas and guidelines, added our own mark, and created this sleek, statement-making site that offers an engaging user experience. He couldn’t be happier with the result, and we couldn’t be happier with the fact that we got to work with a real-life hero.
Corporate-cool for a ClickUp consultancy
Sharpflow Consulting helps fast-moving teams streamline their operations through expertly designed ClickUp systems, automation, and a comprehensive range of services that support effciency. They came to us looking for a site that would reflect their professionalism, instill trust with qualified leads, and clearly communicate their niche offering.
We designed and developed a sleek, conversion-focused website that balances modern design with sharp messaging. Every page was designed to guide visitors toward action, whether that's booking a call or exploring client results.
The result? A bold, minimal site that loads fast, feels premium, and performs. Since launch, Sharpflow has seen a 3x increase in consultation requests and a significant drop in lead quality issues, thanks to clearer positioning and improved user flow.
Something sleek for a new skincare brand
Retinize is a new skincare product which is soon to launch to the UK market. Their formula is specifically designed for tretinoin users, which is a prescription medicine used to treat acne.
The goal of the site was to capture interest, educate and build trust by empathizing with users who often have a negative experience whilst on tretinoin. The result is a beautiful, conversion-optimized site that will help Retinize start building their digital presence.
A startup-style landing page for a new, learning mobile app
The brain behind Curio came to us looking for a single-page site to start building brand presence and online visibility.
Curio is a new app designed to make daily learning feel effortless, think microlearning meets morning scroll. With bite-sized lessons on everything from science to history, the team behind Curio wanted a fun, fresh brand presence that would appeal to curious minds (and potential investors).
We designed a bold, startup-style landing page to help them build early interest and credibility ahead of crowdfunding. The vibe? Playful, modern, and built to convert. From fun illustrations to scroll-triggered animations, every detail was designed to feel dynamic and engaging, just like the app itself.
Frequently asked questions
Ready to work with our website development company?
If you're tired of websites that look fine but don’t do anything, you’re not alone. At Greenlights, we help businesses like yours turn passive websites into active sales tools, with smart strategy, beautiful design, and high-performance development.
Whether you're a startup ready to make your mark or an established business ready to raise your game, we work with businesses of all sizes to help them achieve their goals.
Get in touch with our web development company for a free website redesign. We'll flex our creative muscles, and if you're not 100% happy with what we've done, there's 0 need to pay.