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UX VS UI

UX vs UI design: What’s the difference?

Knowledgebase

When it comes to digital marketing and web design, there are two buzz terms often get mixed up: UX (User Experience) and UI (User Interface) design. While they are closely related, they serve completely different purposes. In this blog, we’re […]

What is conversion rate optimization?

What is conversion rate optimization?

Knowledgebase

Conversion rate optimization is a way for you to make your website work harder. Building a website is one thing. Having a website that encourages visitors to get in touch, make a purchase or fill out a form is another