Boost website conversions with these 5 tips

If your website conversion rate has got you pulling your hair out, this article is for you. We’ve got 5 tips to get your conversion rate up.

Understanding website conversions

What are website conversions?

Website conversions refer to the actions that users take on a website that meet the goals of the business. These actions can include making a purchase, signing up for a newsletter, or downloading a resource (like an e-book for a free guide). 

Conversions are an essential thing to measure. They tell you whether the people who visit your site are actually taking the actions you want them to take.

The impact of low conversion rates

Low conversion rates can massively impact business growth. When potential customers leave without completing desired actions, it translates to lost revenue and wasted marketing efforts.

Low conversions can also strain marketing budgets, as businesses may need to invest more in acquiring traffic without seeing a corresponding increase in sales.

Imagine you spend $500 per month on Google Ads, and for that amount, you get five conversions per month. That’s a 1% conversion rate.

Let’s assume you double that spend to $1000, unless you change anything on your site you’re probably going to maintain the same conversion rate. So for $1000 a month, you’ll be on 10 conversions.

Whilst a 100% increase in conversions sounds great. You’ve had to spend 100% more to achieve this.

Doesn’t it make more sense to try to get more value out of your initial $500 spend? That’s where conversion rate optimzation comes in.

What is conversion rate optimization?

Conversion rate optmization (CRO) is the process of tweaking and changing your site, in an aim to get more conversions out of your existing visitor.

As a CRO agency, we know some things about conversion rate optimiztion. We’re going to share 5 of those things in this guide.

Tip 1

User-friendly design

A user-friendly design is essential for increasing conversions. Effective web design includes intuitive navigation, clear layouts, and engaging visuals that guide users toward desired actions.

Mobile responsiveness is also crucial, as an increasing number of users access websites via mobile devices.

Also, visual hierarchy plays a big role in influencing user behavior. You should strategically place elements to direct attention to key areas, such as CTAs, therefore boosting conversion rates.

Tip 2

Effective CTAs

High-converting CTAs (call to actions) are essential if you want to increase conversions.

Characteristics of effective CTAs include:

• Clarity
• Urgency
• Relevance

Placement and visibility are also critical; CTAs should be easily accessible without overwhelming the user experience.

A/B testing CTAs can provide valuable insights into which designs and messages resonate best with your audience. A/B testing CTAs is a brilliant way to increase conversion rate.

Tip 3

Speed = conversions

Website speed has a direct correlation with conversions.

When your site takes too long to load, your abandonment rate will go through the roof. Website visitors don’t have much patience when it comes to slow loading times.

Tools like Google PageSpeed Insights can help measure your website speed, giving you specific pointers and areas to improve on.

Tip 4

Social proof

Social proof is an incredible tool for building trust and increasing conversions. You should look for ways to integrate social proof into your site, this can include:

• Product reviews to increase your ecommerce conversion rate
• Reviews (whether you have an ecommerce or a service-based site)
• Case studies (for academic sites)

Effectively displaying social proof on your website can influence user decisions and encourage them to take action. The psychological impact of social proof is profound; when potential customers see that others have had positive experiences, they are more likely to convert.

Tip 5

Email marketing

Email marketing plays a big role in driving conversions. If you’re looking to increase conversion rates, try to build a detailed email list. Then, you can offer incentives, create engaging content and drive traffic to your site with targeted email campaigns.

Creating engaging email content that resonates with your audience can lead to higher conversion rates. Also, email platforms like Omnisend and Mailchimp are brilliant data sources. You can look at everything from open rates to click-through rates and unsubscribes, this means you can continually tweak and improve your email marketing campaigns, to boost conversions.

Before you go…

By following these 5 tips you should be able to increase conversions to rates you’ve never seen before. Focus on user-friendly design, clear CTAs, website speed, social proof and a solid email marketing strategy if you want to boost conversion rates on your website.

Frequently asked questions

What is a website conversion?

A website conversion occurs when a visitor takes a desired action on your site. That could be filling in a form, making a purchase, downloading a free guide or signing up for a newsletter.

Why is my conversion rate so low?

There are so many reasons your conversion rate could be low. It could be down to bad user experience on the site, slow loading speeds, unclear CTAs or ineffective marketing strategies.

Before you try to increase conversions, you should try to understand what it is that’s letting you down. Then, you know where to start.

How can I improve my website’s conversion rate?

There are many ways to increase your conversion rate. All of the reasons why you might have low conversion rates above are ways you could try to improve.

Ensuring your users are having a good experience (like ensuring your site has no dead clicks and a logical flow), ensuring your site loads quickly and checking your CTAs are urgent, clear and relevant are some of the key ways you might be able to increase your conversions.

Why is website speed important for conversion rates?

Users get very frustrated by slow-loading sites.

A recent study has found that 57% of online consumers abandon a website if a page takes longer than 3 seconds to load. That same study has shown that 78% of people felt stressed or angry when using a slow website.

In summary, if your site isn’t loading quickly, your users are going somewhere else.