Espressione
Espressione needed their online store redesigned to showcase their Italian coffee heritage and boost e-commerce sales.
Overview
Espressione has been bringing authentic Italian coffee culture to the UK for over 25 years. With a product line spanning beans, ESE pods, and machines, their mission is simple: deliver la dolce vita in every cup.
While their coffee was premium, their digital presence didn’t reflect that. The old site lacked clarity, performance, and the polished e-commerce experience that today’s customers expect.
Espressione partnered with us to redesign their website into a high performing online store that not only tells their brand story, but also converts visitors into long term loyal customers.
The challenge
Outdated e-commerce experience: The site felt dated and didn’t showcase Espressione’s premium quality.
Fragmented messaging: Their heritage, expertise, and unique selling points weren’t clearly communicated.
Low conversion rate: Visitors weren’t completing purchases at the rate expected for their traffic levels.
Mobile limitations: A clunky mobile layout hindered on-the-go shoppers.
The solution
We developed a conversion-driven e-commerce platform for Espressione, focusing on performance, brand storytelling, and customer trust.
Designed a clean, Italian-inspired visual identity.
Highlighted Espressione’s 25-year heritage and unique roasting partnerships.
Streamlined navigation and checkout flow.
Built clear product categories (beans, pods, machines) with CRO-optimized descriptions.
Delivered a fully responsive, lightning-fast mobile experience.
Simplified product pages for one-tap purchases.
Introduced welcome offers and loyalty touchpoints.
Integrated customer testimonials and satisfaction stats (98% approval, 103k+ bags sold).
The result
Within the first 6 months of launch, Espressione achieved:
+192% increase in online sales (driven by higher checkout completion rates).
+135% growth in mobile orders (thanks to mobile-first design).
+88% repeat purchase rate among new customers acquired through the welcome offer funnel.
Average order value up 41% due to clearer product bundles and upsells.
Testimonial
“Greenlights didn’t just build us a new website, they gave us a digital storefront that finally reflects the quality of our coffee. Sales are up, and our brand has never looked stronger.”
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Bethany
Conversion Strategist