Espressione
E-commerce | Coffee industry
Espressione needed their online store redesigned to showcase their Italian coffee heritage and boost e-commerce sales.
The challenge: Outdated site, low conversion rate, poor mobile performance.
The solution: Premium storytelling, CRO-driven product pages, mobile-first redesign.
The results:
online sales in 60 days
mobile orders
average order value
Overview
Espressione has been bringing authentic Italian coffee culture to the UK for over 25 years. With a product line spanning beans, ESE pods, and machines, their mission is simple: deliver la dolce vita in every cup.
While their coffee was premium, their digital presence didn’t reflect that. The old site lacked clarity, performance, and the polished e-commerce experience that today’s customers expect.
Espressione partnered with us to redesign their website into a high performing online store that not only tells their brand story, but also converts visitors into long term loyal customers.
The challenge
Outdated e-commerce experience: The site felt dated and didn’t showcase Espressione’s premium quality.
Fragmented messaging: Their heritage, expertise, and unique selling points weren’t clearly communicated.
Low conversion rate: Visitors weren’t completing purchases at the rate expected for their traffic levels.
Mobile limitations: A clunky mobile layout hindered on-the-go shoppers.
The Solution
The Result
Within the first 6 months of launch, Espressione achieved:
+192% increase in online sales (driven by higher checkout completion rates).
+135% growth in mobile orders (thanks to mobile-first design).
+88% repeat purchase rate among new customers acquired through the welcome offer funnel.
Average order value up 41% due to clearer product bundles and upsells.
Testimonial
“Greenlights didn’t just build us a new website, they gave us a digital storefront that finally reflects the quality of our coffee. Sales are up, and our brand has never looked stronger.”
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