Joe's All Tire
For over 30 years, Joe’s All Tire has been a trusted name in Elk River. We helped them carry that same reputation online with a website built for clarity, trust, and results.
Overview
Joe’s All Tire has been Elk River’s go-to tire shop since 1991. Known for honest service and expert advice, Joe’s reputation was rock solid offline, but their website wasn’t doing them justice.
So they partnered with us to modernize their digital presence, improve local visibility, and make it easier for drivers to find, call, or visit the shop.
The result? A conversion-optimized website that looks as trustworthy online as Joe’s team is in person.
The challenge
Outdated web design: The previous site was outdated, not mobile-friendly, and poorly structured for SEO.
Limited local reach: Despite a strong community reputation, Joe’s wasn’t ranking well for key local search terms.
No clear conversion path: Customers couldn’t easily call, find directions, or request quotes online.
Brand perception gap: The website didn’t reflect 33+ years of expertise or 400+ fantastic Google reviews.
The solution
We developed a conversion-first local business website focused on credibility, speed, and ease of contact.
1. Local SEO optimization
Created keyword-optimized headings for “Elk River tire shop” and “auto repair near me."
Added structured schema and Google Map embeds for better local rankings.
2. Conversion driven design
Designed prominent, sticky CTAs: “Call now” and “Get directions.”
Simplified service pages for quick scanning and immediate trust.
3. Brand credibility
Highlighted key trust signals like 400+ 5-star reviews, 33+ years in business, and premium tire brands.
Integrated authentic customer testimonials with photos and names.
4. Speed and mobile performance
Built for lightning-fast load times and clean mobile UX.
Reduced bounce rates with responsive layouts and click-to-call functionality.
The result
Within 60 days of launch, Joe’s All Tire saw a major shift in local engagement and inquiries.
+167% increase in phone calls and direction clicks.
+95% boost in organic traffic through improved local SEO.
Top 3 ranking for “Elk River tire shop” within 6 weeks.
Website conversion rate doubled (calls and quote requests combined).
Testimonial
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