Ring4Removals
Professional services | B2C | Moving & clearance
We transformed Ring4Removals’ outdated website into a high-performing lead-generation machine.
The challenge: Weak lead conversion, poor mobile UX, dated design.
The solution: CRO-focused redesign, mobile-first performance, review integration, local SEO.
The results:
website leads
mobile conversions
revenue growth
Overview
Ring4Removals is a trusted house and office removals company serving West London. Known for their reliable service and glowing 5-star reviews, they had built a strong offline reputation but their website wasn’t keeping pace.
Their digital presence was dated, hard to navigate, and not optimized for generating new business leads. To unlock growth, Ring4Removals partnered with us to redesign their website into a fast, user-friendly, conversion-focused platform that turned clicks into calls.
The challenge
Low lead conversion: The old site wasn’t structured to drive inquiries or quote requests.
Outdated design: The website lacked the professionalism and trustworthiness the brand was known for offline.
Mobile usability issues: Many leads came from mobile, but the site was clunky and slow on smaller screens.
Competitive market: In London’s crowded removals sector, a strong digital presence was essential to stand out.
The Solution
We designed and launched a high-performing website tailored for lead generation in the removals industry.
1. Lead focused design
Prominent “Get a free estimate” CTAs on every page.
Streamlined quote form with minimal fields for frictionless submissions.
2. Mobile-first redesign
Optimized layouts for one-hand navigation.
Fast-loading, fully responsive design for local searchers on the go.
3. Trust-building elements
Integrated 5-star Google reviews directly into the site, set to auto-update.
Highlighted partner badges alongside proof points: 20,000+ boxes packed, 300+ moves completed, 99.9% stress-free deliveries.
4. SEO & local optimization
Location-specific landing pages (Ealing, Harrow, Hounslow, etc) targeting key service areas.
Structured schema markup for local SEO visibility.
The Result
Within 4 months of launch, Ring4Removals saw dramatic improvements in both traffic and leads:
+166% increase in website leads (free quote requests tripled).
+92% increase in mobile conversions.
Top 3 ranking on Google Maps for “house removals West London” and related terms.
+58% growth in monthly revenue directly attributed to online leads.
Testimonial
“Working with Greenlights was one of the best business decisions I’ve made. Our old site wasn’t bringing in the leads we needed, but Cornel and his team completely changed that. The new website looks professional, it loads quickly on mobile and most importantly, it delivers results. Within weeks we saw a big jump in quote requests and customers regularly tell us they found us online and chose us because of how easy and trustworthy the website felt.”
Ready to shake things up?
We help professional services firms like Ring4Removals unlock growth with CRO-driven websites.