Bluefins Swimming
We helped launch Bluefins Swimming, a purpose-built facility offering lessons, training, and community spaces with a modern, high-converting website.
Overview
Bluefins Swimming is a purpose-built swim centre in Ringwood, Hampshire. A space where community, confidence, and learning come together. Founded by Anna and Sophie, both lifelong swimming instructors, Bluefins set out to create a welcoming environment for every swimmer, from babies taking their first splash to adults rediscovering their love for the water.
When they approached us, their vision was clear. They needed a website that reflected the warmth and professionalism of their new facility while making it effortless for parents and learners to explore classes and book free trials online.
The challenge
No online presence: Bluefins was a brand-new venture needing a digital foundation from scratch.
Complex offering: Lessons, teacher training, pool hire, cafe, and community events all needed to coexist clearly.
Local awareness: As a new business in Ringwood, Bluefins had to quickly stand out against established swim schools.
Conversion focus: A core goal was to turn browsers into bookings with a simple, parent-friendly flow.
The solution
We designed a complete website experience that captured Bluefins’ community spirit and made conversion effortless.
1. Brand & UX discovery
Developed a soft, friendly visual identity reflecting water, motion, and warmth.
Created a content hierarchy to make every audience (parents, adults, teachers) feel at home.
2. Conversion-first website design
Introduced “Book free lesson” CTAs throughout the site.
Built simple contact and enquiry forms that convert in under 30 seconds.
3. Storytelling & community feel
Crafted narrative-driven copy for “Who we are” and “Our story” pages.
Highlighted the founders, team, and teaching philosophy to humanise the brand.
4. SEO & local reach
Targeted local keywords like “swimming lessons Ringwood” and “baby swim classes Hampshire.
Optimised metadata and schema for rich-result visibility.
The result
The launch exceeded expectations, Bluefins became an instant local favourite:
40+ enquiries in the first 24 hours after launch.
+212% increase in lesson bookings within the first 90 days.
Top 3 ranking for “swimming lessons Ringwood” within two months.
99% positive feedback from users citing the site’s clarity and ease of use.
Testimonial
“To say we’re happy with our website is an understatement. Greenlights captured exactly what we envisioned for Bluefins. A website that's professional, friendly, and full of heart. The attention to detail blew us away, from layout to copy. Within 24 hours of launch, we received over 40 enquiries and the momentum hasn’t slowed since. Cornel and Beth were incredible throughout. Organised, responsive, and genuinely invested in our success. The website has become the cornerstone of our business. We couldn’t recommend Greenlights highly enough!”
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