Justin ‘Hasard’ Lee is a retired fighter jet pilot for the US Army, a public speaker and an all-round badass. He came to us looking for a conversion-optimized portfolio site, and he had a very specific visual identity in mind.

We listened to his ideas and guidelines, added our own mark, and created this sleek, statement-making site. He couldn’t be happier with the result, and we couldn’t be happier with the fact that we got to work with a real-life hero.