Off-the-shelf software is holding your business back

When spreadsheets, disconnected tools and manual workarounds start holding your business back, custom software gives you a system built around how you actually work.

Rated 4.9/5

Rated 4.9/5

2,500+ websites analysed

2,500+ websites analysed

Greenlights Digital conversion rate optimisation website redesign services
Greenlights Digital conversion rate optimisation website redesign services
Greenlights Digital conversion rate optimisation website redesign services
Greenlights Digital conversion rate optimisation website redesign services

The wrong software costs more than you think

Every day your team struggles with software that doesn’t fit means more:

Repetitive admin

Repetitive admin

Repetitive admin

Avoidable human errors

Avoidable human errors

Avoidable human errors

Disconnected information

Disconnected information

Disconnected information

Time wasted switching between tools

Time wasted switching between tools

Time wasted switching between tools

Missed opportunities to grow

Missed opportunities to grow

Missed opportunities to grow

Your software should make your business more efficient. It shouldn’t create more work.

Your software should make your business more efficient. It shouldn’t create more work.

The real problem

You don’t need another off-the-shelf tool. You need software that solves the right problem.

Your problem.

You don’t need another off-the-shelf tool. You need software that solves the right problem.

Your problem.

Most ready-made platforms are built for the widest possible audience. That means paying for features you never use, compromising on the ones you need and creating manual workarounds to fill the gaps.

Custom software is designed around your processes, your team and your customers. Instead of changing how your business operates to suit the software, the software works around you.

Most ready-made platforms are built for the widest possible audience. That means paying for features you never use, compromising on the ones you need and creating manual workarounds to fill the gaps.

Custom software is designed around your processes, your team and your customers. Instead of changing how your business operates to suit the software, the software works around you.

TRADES — +164% website leads
TRADES
+164% website leads

How we develop software that works for your business

Good software development starts with understanding the problem.

We look at how your business currently operates, where time is being lost and what your users actually need. We then design and develop a practical solution that makes everyday work faster, clearer and more consistent.

Clear requirements

Define the problem, users and business goals before development begins.

Clear requirements

Define the problem, users and business goals before development begins.

User-focused design

Create an intuitive experience that people can understand and adopt.

User-focused design

Create an intuitive experience that people can understand and adopt.

Purpose-built development

Build the features your business needs without unnecessary complexity.

Purpose-built development

Build the features your business needs without unnecessary complexity.

Integrations and automation

Connect your existing systems and reduce repetitive manual work.

Integrations and automation

Connect your existing systems and reduce repetitive manual work.

Testing and refinement

Test the software thoroughly and improve it using real user feedback.

Testing and refinement

Test the software thoroughly and improve it using real user feedback.

Ongoing support

Keep your software secure, reliable and ready to evolve with your business.

Ongoing support

Keep your software secure, reliable and ready to evolve with your business.

Other websites vs Greenlights websites

Off-the-shelf software
Greenlights Custom software
Built for a broad audience
Built around your business
Requires your processes to adapt
Supports your existing processes
Includes features you don’t need
Focuses on the features that matter
May rely on manual workarounds
Connects with your other systems
Offers limited control over future changes
Can evolve as your requirements change

Off-the-shelf software

Built for a broad audience

Requires your processes to adapt

Includes features you don’t need

May rely on manual workarounds

Offers limited control over future changes

Greenlights Custom software

Built around your business

Supports your existing processes

Focuses on the features that matter

Connects with your other systems

Can evolve as your requirements change

Custom software without the unnecessary complexity

Good software development starts with understanding the problem.

We look at how your business currently operates, where time is being lost and what your users actually need. We then design and develop a practical solution that makes everyday work faster, clearer and more consistent.

Internal business systems

Internal business systems

Internal business systems

Customer and partner portals

Customer and partner portals

Customer and partner portals

Booking and management platforms

Booking and management platforms

Booking and management platforms

Workflow automation tools

Workflow automation tools

Workflow automation tools

Reporting dashboards

Reporting dashboards

Reporting dashboards

Bespoke web applications

Bespoke web applications

Bespoke web applications

Minimum viable products

Minimum viable products

Minimum viable products

Integrations between existing platforms

Integrations between existing platforms

Integrations between existing platforms

You don’t need to arrive with a detailed technical specification. If you understand the business problem, we can help you determine what should be built.

You don’t need to arrive with a detailed technical specification. If you understand the business problem, we can help you determine what should be built.

You don’t need to arrive with a detailed technical specification. If you understand the business problem, we can help you determine what should be built.

Our happy clients
say it better

Our happy clients
say it better

Greenlights Digital rated 4.9/5 on Yotpo Reviews
Greenlights Digital listed top 100 fast lists 2020 Financial Review
Greenlights Digital rated 4.9/5 on Google Reviews
Slide 1 of 1

“Our new website is fast, beautiful and makes a real difference”

Brielle Hewson

Lifestyle Brand

Play

Brielle Hewson rated Greenlights Digital 5 out of 5 stars

“Within the first month, enquiries increased by 60-70%”

Bradley Johnson

Multi-Business Owner

Play

Bradley Johnson rated Greenlights Digital 5 out of 5 stars

“They created a website that truly reflects who I am”

Charlotte Davis

Freelance Accountant

Play

Charlotte Davis rated Greenlights Digital 5 out of 5 stars

“My conversion rate is already up by more than 10%”

Amanda Roberts

Ecommerce Brand

Play

Amanda Roberts rated Greenlights Digital 5 out of 5 stars

“Greenlights went above and beyond for us, and the project was worth every penny”

Shay Raja

DTC Marketing

Play

Shay Raja rated Greenlights Digital 5 out of 5 stars

“Engagement is up 30% and we’re getting four to five enquiries per day”

Anna Brewer

Swim School Owner

Play

Anna Brewer rated Greenlights Digital 5 out of 5 stars

“Excellent collaboration and clear communication from kickoff to launch”

Matt Wilson

Gas Engineer

Play

Matthew Wilson rated Greenlights Digital 5 out of 5 stars

“Greenlights’ professionalism and expertise stood out from the start”

Max Davis

Managing Director

Play

Max Davis rated Greenlights Digital 5 out of 5 stars

“Conversion rate jumped from 2% to 5% and the impact of that has been profound”

Noah Bennett

Property Investment

Play

Noah Bennett rated Greenlights Digital 5 out of 5 stars
Slide 1 of 1

“Our new website is fast, beautiful and makes a real difference”

Brielle Hewson

Lifestyle Brand

Play

“Within the first month, enquiries increased by 60-70%”

Bradley Johnson

Multi-Business Owner

Play

“They created a website that truly reflects who I am”

Charlotte Davis

Freelance Accountant

Play

“My conversion rate is already up by more than 10%”

Amanda Roberts

Ecommerce Brand

Play

“Greenlights went above and beyond for us, and the project was worth every penny”

Shay Raja

DTC Marketing

Play

“Engagement is up 30% and we’re getting four to five enquiries per day”

Anna Brewer

Swim School Owner

Play

“Excellent collaboration and clear communication from kickoff to launch”

Matt Wilson

Gas Engineer

Play

“Greenlights’ professionalism and expertise stood out from the start”

Max Davis

Managing Director

Play

“Conversion rate jumped from 2% to 5% and the impact of that has been profound”

Noah Bennett

Property Investment

Play

Slide 1 of 1

“Our new website is fast, beautiful and makes a real difference”

Brielle Hewson

Lifestyle Brand

Play

“Within the first month, enquiries increased by 60-70%”

Bradley Johnson

Multi-Business Owner

Play

“They created a website that truly reflects who I am”

Charlotte Davis

Freelance Accountant

Play

“My conversion rate is already up by more than 10%”

Amanda Roberts

Ecommerce Brand

Play

“Greenlights went above and beyond for us, and the project was worth every penny”

Shay Raja

DTC Marketing

Play

“Engagement is up 30% and we’re getting four to five enquiries per day”

Anna Brewer

Swim School Owner

Play

“Excellent collaboration and clear communication from kickoff to launch”

Matt Wilson

Gas Engineer

Play

“Greenlights’ professionalism and expertise stood out from the start”

Max Davis

Managing Director

Play

“Conversion rate jumped from 2% to 5% and the impact of that has been profound”

Noah Bennett

Property Investment

Play

Frequently Asked Questions

What is custom software development?

Custom software development is the process of designing and building a digital system for the specific needs of a business or group of users. Unlike ready-made software, it can be shaped around your workflows, requirements and long-term plans.



How do I know if I need custom software?

Custom development may be worthwhile if your team relies on spreadsheets, repeats the same manual tasks, enters information into multiple systems or has outgrown its current software. It can also be suitable when no existing platform provides the functionality your business needs.



Is custom software expensive?

The cost depends on the complexity of the software, the number of features and the systems it needs to connect with. We help you prioritise the functionality that will have the greatest impact, so you can make a commercially sensible investment rather than building everything at once.



How long does custom software take to develop?

A focused first version may take a matter of weeks, while a larger platform can take several months. After discussing your requirements, we’ll provide a clear scope, development process and a milestone-based timeline with clear deliverables at every stage.



Can you integrate the software with our existing systems?

Yes. Where suitable integrations are available, custom software can connect with the platforms your business already uses. This can improve the flow of information, reduce duplicate data entry and create a more joined-up operation.



Can the software grow with our business?

Yes. Scalability should be considered from the beginning. We can structure the software so that new features, users and integrations can be introduced as your needs change.



What happens after the software launches?

Launching is only the beginning. We can provide ongoing maintenance, technical support and further development to resolve issues, monitor performance and improve the software over time.



Let's build the software that solves your problems

Tell us what’s slowing your team down, limiting your customers or preventing your business from growing. We’ll help you turn the problem into a practical solution.