Cornel

Cornel leads digital strategy at Greenlights, helping businesses work out what is actually stopping them from growing online. Rather than jumping straight into a redesign or new piece of technology, he looks at the bigger picture - the customer journey, conversion opportunities, commercial goals and systems behind the business.

He works across website strategy, CRO, custom software and digital products, bringing the right people together around the problem that needs solving. The aim is simple: invest in work that creates a measurable business outcome, rather than technology for technology's sake.