Full-service B2B website design agency
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Insights and advice based on
2,500 websites
We build B2B websites that work
A B2B website isn’t just about the first impression (though that counts), it needs to capture leads, support your sales team, and nurture decision-makers through potentially long buying cycles. When we design a B2B website, we position your brand as a trusted authority. We showcase your expertise, and guide prospect clients from awareness through to enquiry.
Every site we build is fast, user-friendly, and optimized to help you win the right clients, driving measurable results that only a dedicated B2B website design agency can deliver.
Why B2B companies choose us
Unlike some B2B website design companies, we go beyond design.
Our websites are built to attract the right potential clients, capture high-quality leads, and move them closer to becoming real value for your business. From clear value propositions to intuitive navigation, as a B2B website design agency, we understand that every element should be tailored to decision-makers who need trust and clarity before they take action.
Our work is grounded in CRO (conversion rate optimization), meaning every page, every heading, and each of the design elements are based on how users behave, and how we can guide them to take action. As a specialise B2B website design agency, we know what it takes to turn a visitor into a customer, and we bring that knowledge into every custom web design.
Our process for B2B success
B2B websites aren’t built overnight, they require a strategy that balances branding, lead capture, and the longer buying cycle. That’s why our process starts with understanding your audience: decision-makers, influencers, and stakeholders. We then create a site structure that supports their journey, from awareness to enquiry.
From wireframes and UX design through to build, testing, and launch, we keep the process collaborative and clear. Every step is geared toward delivering a website that not only looks professional but also supports your sales team, builds credibility, and nurtures leads over time.
Fast, responsive design that work beautifully on all devices
Lightweight code that loads quickly and keeps people engaged and search engines happy
SEO-ready foundations that improve your organic traffic and site visits
Custom websites that reflect your goals and your brand identity
Flexible integrations with the platforms and tools you already use
Whether you're launching something new or replacing an underperforming site, we tailor everything to the needs of your business. We’ll guide you through the options, explain things in plain English, and build a website that works harder than your best sales person.
It’s time for a new site
Our core marketing services
We’re not a jack-of-all-trades digital marketing agency. We specialise in two things: website design & development, SEO, and copywriting. That’s where we do our best work, and that’s where we know we can help clients get real, measurable results.
WEBSITE DESIGN
Web design is what gets us off the ground. We'll create beautiful, on-brand, conversion-optimized flows in Figma, before moving onto the build.
Our design process is rooted in user psychology, brand consistency, and CRO best practices, including:
Clear, intuitive navigation
Engaging headlines and call-to-actions
Easy-to-scan page layouts
Mobile-first design
High-contrast, accessible color schemes
Trust-building elements like testimonials, social proof, and case studies
WEBSITE DEVELOPMENT
As a full-service B2B website design agency, we take care of all the technical nuts and bolts that bring your site to life. That includes:
Custom front-end development (HTML, CSS, JS)
Back-end functionality (forms, booking systems, product filtering)
Content management systems (WordPress, Webflow, Shopify, etc.)
Third-party integrations (CRMs, email marketing, booking tools)
Mobile-first responsiveness that ensures a smooth experience for mobile users across all devices
Accessibility and user-friendliness
We don’t use one-size-fits-all approaches; every site we build is tailored to your content, your users, and your goals.
SEARCH ENGINE OPTIMIZATION
As part of your web build, we take care of all the essential on-site search engine optimization elements that help Google (and real people) understand and rank your content, improving your organic search visibility.
Keyword research
Metadata and structured page titles
Bespoke content creation
Internal linking strategy
Mobile optimization
Schema markup
You don’t need a separate SEO agency just to get the basics right, as we bake them into every project. Plus, if you're looking to take things further, we also offer ongoing SEO support to keep search engines happy with your site and to grow your online presence.
COPYWRITING
Great design gets people’s attention, but great copy gets your target audience to take action. If you don’t have content ready (or what you’ve got isn’t doing the job), our B2B website design agency can step in.
We offer copywriting services specifically tailored for websites that need to convert. That means clear value propositions, compelling calls-to-action, and benefit-driven content that speaks to your potential customers' specific needs.
Whether you need a full site rewrite, help turning bullet points into high-converting service pages, or just someone to make your words sound like you, we can help.
We combine on-page SEO principles with proven CRO techniques to craft content that not only reads well, but also performs how you need it to. If you’d rather not stare at a blank Google Doc or guess what headline will convert best, we can take that off your plate.
WEBSITE MAINTENANCE AND SUPPORT
Launching your website is just the beginning. To keep it performing at its best, ongoing maintenance and support are essential. With our hosting packages starting from just $24 per month, your site stays fast, secure, and reliable, giving visitors a smooth experience while keeping search engines happy.
For businesses that want extra peace of mind, our website care plan, starting at $129 per month, goes further. We handle small content updates, plugin updates, and regular backups, ensuring your site stays current and fully protected without you needing to lift a finger.
Regular maintenance reduces downtime, prevents technical issues, and ensures your website continues to support your conversion and SEO goals. With these packages, you can focus on growing your business, knowing your website is in expert hands.
Who we work best with
We partner with B2B companies who see their website as more than just a digital brochure.
If you only need a simple online presence, we’re probably not the right fit. But if you’re looking for a site that actively supports lead generation, nurtures prospects, empowers your sales team, and matches your business goals, we can help you.
Why choose our B2B web design company?
We’re not just another B2B web design company. Here’s what makes Greenlights different:
Strategy before design
We don’t start with design. We start with you. Your goals, your audience, and the needs of your business. The visuals only come after the strategy.
CRO is our secret weapon
Where many stop at visuals, we push beyond. Every site we create is grounded in user behavior and proven conversion tactics, drawing on years of expertise and insights from thousands of websites, from top agencies and the best web designers.
No jargon, no gatekeeping
You’ll have direct access to your dedicated project manager, ensuring clear communication and full transparency. And once your site is live, it’s completely yours, with no hidden fees or surprise contracts
Small team, big service
You’re never just another ticket in a queue. You’ll communicate directly with the team building your site, and we only take on projects we can fully focus on delivering.
Transparent pricing
We offer transparent, straightforward pricing that works for businesses of any size. No hidden fees, no pushy add-ons, just clear costs and exactly what you’re getting.
Our process is collaborative, pain-free, and focused on outcomes:
1. Discovery
We start by learning about your business, your customers, and your goals. We’ll look at your current site (if you have one), your competitors, and your analytics.
2. Strategy
We map out the structure of your new site, how pages will be organised, what content is needed, and what the user journey should look like.
3. Design
We create mockups and wireframes for key pages, working with your brand or helping you refine it if needed. You’ll have the chance to give feedback at every stage.
4. Development
Once designs are signed off, we build your site using clean, modern code. We test everything across devices and browsers and make sure it’s SEO-ready.
5. Launch
After quality assurance checks and your approval, we go live. We can also provide training or documentation if needed, and can support with updates going forward.
★★★★★
"No competitor delivers what Greenlights does at this price."
Portfolio Pieces
Conversion-optimized portfolio site for a public speaker.
Justin ‘Hasard’ Lee is a retired fighter jet pilot for the US Army, a public speaker and an all-around badass. He came to us looking for a conversion-optimized portfolio site that would show off his services and industry reputation, and he had a very specific visual identity in mind.
We listened to his ideas and guidelines, added our own mark, and created this sleek, statement-making site that offers an engaging user experience. He couldn’t be happier with the result, and we couldn’t be happier with the fact that we got to work with a real-life hero.
Corporate-cool for a ClickUp consultancy
Sharpflow Consulting helps fast-moving teams streamline their operations through expertly designed ClickUp systems, automation, and a comprehensive range of services that support efficiency. They needed a B2B website design agency that would be able to reflect their professionalism, instill trust with qualified leads, and clearly communicate their industry experience.
We designed and developed a sleek, conversion-focused website that balances modern design with sharp messaging. Every page was designed to guide visitors toward action, whether that's booking a call or exploring client results.
The result? A bold, minimal site that loads fast, feels premium, and performs. Since launch, Sharpflow has seen a 3x increase in consultation requests and a significant drop in lead quality issues, thanks to clearer positioning and improved user flow.
Something sleek for a new skincare brand
Retinize is a new skincare product which is soon to launch to the UK market. Their formula is specifically designed for tretinoin users, which is a prescription medicine used to treat acne.
The goal of the site was to capture interest, educate and build trust by empathizing with users who often have a negative experience whilst on tretinoin. The result is a beautiful, conversion-optimized site that will help Retinize start building their digital presence.
A startup-style landing page for a new, learning mobile app
The brain behind Curio came to us looking for a single-page site to start building brand presence and online visibility.
Curio is a new app designed to make daily learning feel effortless, think microlearning meets morning scroll. With bite-sized lessons on everything from science to history, the team behind Curio wanted a fun, fresh brand presence that would appeal to curious minds (and potential investors).
We designed a bold, startup-style web page to help them build early interest and credibility ahead of crowdfunding. The vibe? Playful, modern, and built to convert. From fun illustrations to scroll-triggered animations, every detail was designed to feel dynamic and engaging, just like the app itself.
Ready to work with our B2B website design agency?
If your website isn’t generating qualified leads or supporting your sales team, you’re not alone. At Greenlights, we understand the unique needs of B2B companies. We transform their sites into powerful tools that drive pipeline growth, nurture decision-makers, and accelerate conversions.
Whether you’re a growing business looking to capture more leads or an established enterprise aiming for that extra 1% in your conversion rate, working with a specialist B2B website design agency is the best way to get measurable results.
Schedule a free website redesign and we'll reimagine your homepage based on conversation rate optimization best practices, and our industry expertise.
Frequently asked questions
Book a call for your free website demo
And if you’re not wowed by the website we’ve designed, you don’t need to pay. Simple as that.