Lead-focused web design agency
Need more sales? More conversions? More subscribers? Sick of your website working against you, not for you? We're the web design agency for you.
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Insights and optimization strategies
based on 2,500 websites
How can our web design agency help you?
We're not any old web design agency. We help businesses turn more of their existing website visitors into paying customers, leads, or subscribers.
Lots of agencies get distracted with how a website looks, we think about how it really works. And we're not just talking about what happens when you click a button. We're talking about CRO. CRO focuses on improving what happens after people land on your site, using data, user psychology, and testing to remove friction and increase sales.
We're a conversion rate optimization agency, as well as web designers. Every site we create is built to convert more of your leads into paying customers.
What makes or web design agency different?
Most websites are leaking money. The average website conversion rate is only around 2%, meaning 98 out of every 100 visitors are leaving without taking an action. That's wasted ad spend, missed opportunities, and poor return on investment.
When our web design agency creates you a new website, we focus on real strategy. It's not just about how things look, but whether they are actually going to tempt people to convert. From button color choice to site loading speed, there are so many things we can do to up your conversion rate.
When you work with our web design company, you don't just get a new site. You get tangible results.
The benefits
Maximize ad spend: Stop paying for clicks that bounce because of your poor site.
Protect your bottom line: Turn low-performing campaigns into consistent, measurable revenue.
Unlock hidden conversions: Transform high traffic with poor results into more sales and sign-ups.
Battle bounce rates: Replace boring layouts with custom website design that keeps people engaged.
Grow: Escape stagnant conversion rates, and see real business growth.
Whether you're launching something new or replacing an underperforming site, we start with your business goals and work backwards. Every part of the design process is carefully considered, to ensure we build you something that will really work.
Time for website redesign
Our core services
We’re not a jack-of-all-trades digital marketing agency. We specialise in just a few things. That’s where we do our best work, and that’s where we know we can help clients get real, measurable results.
WEBSITE DEVELOPMENT
As a full-service web development company, we take care of all the technical nuts and bolts that bring your site to life. That includes:
Custom front-end development (HTML, CSS, JS)
Back-end functionality (forms, booking systems, product filtering)
Content management systems (WordPress, Webflow, Shopify, etc.)
Third-party integrations (CRMs, email marketing, booking tools)
Mobile-first responsiveness that ensures a smooth experience for mobile users across all devices
Accessibility and user-friendliness
We don’t use one-size-fits-all approaches; every site we build is tailored to your content, your users, and your goals.
WEBSITE DESIGN
We’re also a creative, user-focused website design agency. We create beautiful, sleek sites that match your unique identity.
Our design process is rooted in user psychology, brand consistency, and CRO best practices, including:
Clear, intuitive navigation
Engaging headlines and call-to-actions
Easy-to-scan page layouts
Mobile-first design
High-contrast, accessible color schemes
Trust-building elements like testimonials, social proof, and case studies
SEARCH ENGINE OPTIMIZATION
As part of your web build, we take care of all the essential on-site search engine optimization elements that help Google (and real people) understand and rank your content, improving your organic search visibility.
Keyword research
Metadata and structured page titles
Bespoke content creation
Internal linking strategy
Mobile optimization
Schema markup
You don’t need a separate SEO agency just to get the basics right, as we bake them into every project. Plus, if you're looking to take things further, we also offer ongoing SEO support to keep search engines happy with your site and to grow your online presence.
COPYWRITING
Great design gets people’s attention, but great copy gets your target audience to take action. If you don’t have content ready (or what you’ve got isn’t doing the job), we can help with additional services.
We offer copywriting services specifically tailored for websites that need to convert. That means clear messaging, compelling calls-to-action, and benefit-driven content that speaks to your customers' specific needs.
Whether you need a full site rewrite, help turning bullet points into high-converting service pages, or just someone to make your words sound like you, we can help.
We combine on-page SEO principles with proven CRO techniques to craft content that not only reads well, but also performs how you need it to. If you’d rather not stare at a blank Google Doc or guess what headline will convert best, we can take that off your plate.
WEBSITE MAINTENANCE AND SUPPORT
Launching your website is just the beginning. To keep it performing at its best, ongoing maintenance and support are essential. With our hosting packages starting from just $24 per month, your site stays fast, secure, and reliable, giving visitors a smooth experience while keeping search engines happy.
For businesses that want extra peace of mind, our website care plan, starting at $129 per month, goes further. With that, our web design agency handle small content updates, plugin updates, and regular backups, ensuring your site stays current and fully protected without you needing to lift a finger.
Regular maintenance reduces downtime, prevents technical issues, and ensures your website continues to support your conversion and SEO goals. With these packages, you can focus on growing your business, knowing your website is in expert hands.
Who we work best with
Our web design agency can offer huge results across a wide range of industries.
For e-commerce brands, small changes to product pages or checkout flows can lead to a big lift in sales. SaaS companies can see higher trial sign-ups and smoother onboarding with optimized user journeys. And, lead generation businesses, from real estate to financial services, benefit from clearer forms and stronger calls-to-action that capture more qualified prospects.
We can help clients in all industries, but, if your site is just a digital brochure, and not there to secure sales, contact form submissions, subscriptions, or conversions in general, our design and development approach might not suit you.
Why choose Greenlights website design agency?
As a conversion-focused, specialist web design agency, we're a little different.
Strategy before design
We never jump straight into visuals. First, we understand your goals, your customers, and what success looks like. Then, we start thinking about how we'll bring your site to life.
CRO is our secret weapon
Most web designers stop at “pretty.” We go further. Our web design agency builds based on CRO best practices, considering how people actually use websites, and what makes them convert.
No jargon, no SLAs
We're not here to confuse you, or to leave you waiting 3 business days for a reply. You'll communicate directly with the team members who are working on your site.
Small team, big service
We're not a huge web design agency. You won't be passed from Peter to Paul. You'll work with a small team of experts who'll give you regular updates throughout.
Transparent pricing
We keep our pricing fair, transparent, and honest. No hidden charges or surprise costs. If you have a specific budget in mind, let us know what it is and we'll try out best to work to it.
We only take on a few projects at a time, so we can be sure we're giving our best attention to each client, no matter size or budget.
1. Discovery
We'll meet for a virtual coffee first. We'll talk about your business, your target audience, and your specific needs. We’ll look at your current site (if you have one), your competitors, and your analytics, through tools like Microsoft Clarity and GA4.
2. Strategy
We map out the structure of your new site, how pages will be organised, what content is needed, and what the user journey should look like. This forms our plan for the rest of the custom web design project.
3. Design
We create wireframes and mockups for key pages. Then, we go into graphic design, using Figma to create the visual look and feel. Everything will be inline with your brand identity and brand guidelines.
4. Development
Once designs are signed off, it's time for website development. We test everything across various devices, browsers, and screen sizes, ensuring responsive design on every page.
5. Launch
After quality assurance checks and your approval, we go live. We can offer content management training, if needed, or ongoing CRO or search engine optimization services.
★★★★★
"No competitor delivers what Greenlights does at this price."
Portfolio Pieces
Conversion-optimized portfolio site for a public speaker.
Justin ‘Hasard’ Lee is a retired fighter jet pilot for the US Army, a public speaker and an all-around badass. He came to us looking for a conversion-optimized portfolio site that would show off his services and industry reputation, and he had a very specific visual identity in mind.
We listened to his ideas and guidelines, added our own mark, and created this sleek, statement-making site that offers an engaging user experience. He couldn’t be happier with the result, and we couldn’t be happier with the fact that we got to work with a real-life hero.
Corporate-cool for a ClickUp consultancy.
Sharpflow Consulting helps fast-moving teams streamline their operations through expertly designed ClickUp systems, automation, and a comprehensive range of services that support efficiency. They needed a B2B website design agency that would be able to reflect their professionalism, instill trust with qualified leads, and clearly communicate their industry experience.
We helped them with content creation, working on all of the copy, web design, and development.
The result? A bold, minimal site that loads fast, feels premium, and performs. Their online presence now matches their service offering. Plus, organic traffic and conversions have increased since launch.
Something sleek for a new skincare brand.
Retinize is a new skincare product which is soon to launch to the UK market. Their formula is specifically designed for tretinoin users, which is a prescription medicine used to treat acne. The goal of the site was to capture interest, educate, drive social media follows, and build trust by empathizing with users who often have a negative experience whilst on tretinoin.
The result is a beautiful, conversion-optimized site that will help Retinize start building their digital presence. We also helped with email marketing integration, to help Retinize build brand awareness.
A startup-style landing page for a new, learning mobile app.
The brain behind Curio came to us looking for a single-page site to start building brand presence and user engagement.
Curio is a new app designed to make daily learning feel effortless, think microlearning meets morning scroll. With bite-sized lessons on everything from science to history, the team behind Curio wanted a fun, fresh brand presence that would appeal to curious minds (and potential investors).
We designed a bold, startup-style, custom design to help them build early interest and credibility ahead of crowdfunding. The vibe? Playful, modern, and built to convert. From fun illustrations to scroll-triggered motion graphics, every detail was designed to feel dynamic and engaging, just like the app itself.
Ready to work with our web designing agency?
Don't just build a site. Build a site that works.
Every part of our website design process is built with conversions in mind. If you want to work with a partner who cares about what happens with your site after launch, we're the right website design agency for you.
Frequently asked questions
Book a call for your free website demo
And if you’re not wowed by the website we’ve designed, you don’t need to pay. Simple as that.